Tips for Building a Successful Online Store in KSA

With the rise of freelancing for the young entrepreneurs in Saudi Arabia, they are facing many challenges. Are you a writer seeking to promote your services? Or a Voiceover artist looking to communicate with clients and build your project?
We at Anyaa understand how confusing pricing your services is. Many questions may pass your mind: How should I offer my services? Are there standards to be relied upon? How can I reach the competitive market price?
In this blog, we will talk about the steps that will put you on the right path towards having an ideal pricing strategy.

At first, you need to be fully aware of the market prices and the field in which you work in particular, then study the most projects that are in demand. If you are a writer, notice that clients also focus on the factors that change the price, for example, the implementation period, and your experience also plays a big role on which the value of the project is based.

At Anyaa, we work on educating you and arming you with the skills necessary to manage your digital project, and because we provide you with the solutions you need, we give you practical steps that will guide you on developing an appropriate pricing strategy:

1- Understand service costs and their impact on prices

This process helps you understand what service you provide, its type and its uniqueness in the market, as well as your audience and other factors that can affect the price.

2- Check what your competitors are charging.

A competitor analysis helps you understand your competitors’ strengths and weaknesses in comparison to your own and to find a gap in the market. A competitor analysis is important because: It will help you recognize how you can enhance your own business strategy and price your services.

3- Understand your conversions and metrics.

This step is important when you are carrying out various promotional campaigns, as this step helps you to measure the demand of customers for your service and the extent to which they benefit from it, and as a result of this information you control your promotional campaigns.

4- Price higher than you thought you would

The price you set is an important aspect of your brand, so you may have to wait a bit before reaching the ideal price.

Achieving a professional pricing strategy requires continuous review of the market, the volume of service and the number of competitors who are able to accomplish the same thing you offer, and other advanced stages in real time.